Business & Economics

PS Now. Lessons from the Godfather of Cloud Gaming.


  • PlayStation Now (PS Now) is Sony’s cloud gaming platform launched in 2014.
  • In this article we delve into why PS Now appears to be on the back foot to Google’s Stadia and Microsoft’s Project xCloud, even though it has been around for eight years.
  • The acquisitions of Gaikai and OnLive shed light on the history of PS Now, and give us an insight into the challenges early on.
  • A look into Sony’s financial accounts offer an insight into how management view the future, and their plans for the next five years of cloud gaming.
  • In our final paragraph we calculate an estimate on how much Sony has spent on cloud gaming, and its revenues each year.

PS Now is Playstation’s cloud gaming platform. Launched in 2014 it is one of the oldest of such offerings and, remarkably, quite under the radar recently with the launch of Stadia and the announcement of Project xCloud.

This article will look at PS Now’s history and, using the recent Sony Full Year Annual accounts, review its challenges, successes, and Sony’s vision for the future of the platform.